Product
Placement
INFLUENCERS
HAVE
SATURATED
E-V-E-R-Y-T-H-I-N-G
AND PROMOTED PRODUCT
PLACEMENTS ARE
OVERLY CONTRIVED
BRANDS SHOULD EITHER LEAN IN
AND PUT THE PRODUCTS iN THE
most contrived spot available
OR
TAKE A PAGE OUT OF
WILLIAM GIBSON’S SEMINAL WORK
“PATTERN RECOGNITION”
When Steve Jobs created Apple, he wanted EVERY component of his products to be considered. That attention to detail is part of what makes them so legendary. Today, I think a large segment of consumer goods could benefit if more attention was given to the sound they made when you interacted with them. How much do brands stand to benefit when they have one more sense to work with creating the next iconic must have thing?