project scope

“using 3d allowed the formulas to be abstracted, but still accessible”

Applications

The nature of the ‘Labmojis’ utilized by the brand allowed both products and functions to be layered on top, adding more context to the compelling story created by the animations

When viewed as a range, each part of the formula was made to represent a key function

Placing the product outline allowed for a direct connection to the product and formula

Layered labmojis add additional context to each formula

Executions

This approach was made for digital media. Regardless of the touchpoint, the product remained the hero.

And for at a glance recognition, paid social advertising allowed for the creative to shine.

They also had the added benefit of being educational

These formulas helped all of the CRM communication look dynamic and engaging