project scope
PRODUCT COVER FLOW
Mimicking the album sort and object sort views of popular interfaces, this presented an almost tactile experience when swiping through the vast options on offer for lip color products
ADVANCED FILTERING
For visitors who wanted more control over their options; advanced filtering allowed them to sort via application type, color and finish. This had the added benefit of reflecting the navigation that already existed on tomford.com
“IT WAS IMPORTANT TO TAKE UI CUES FROM
FAMILIAR ENVIRONMENTS TO REDUCE FRICTION”