project scope
![](/d_storerender.jpg)
STORE RENDER
With its own dedicated wall; the Private Blend Scenting experience was the centerpiece for the fragrance section of the store.
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INTERACTIVE SCREEN
To help guide users on their olfactive journey, each Private Blend was grouped based on the fragrance category that characterized the main notes in that scent. A simple tap on each category provided the user with context for the type of fragrances they could expect to find.
![](/d_fragrancerender.jpg)
INTERACTIVE SCREEN
To really tie in the visual storytelling component; we had Rare Volume create unique animations (seen in the Bonus Jonas video below) that revealed the creative of each scent