project scope


    With its own dedicated wall; the Private Blend Scenting experience was the centerpiece for the fragrance section of the store.


    To help guide users on their olfactive journey, each Private Blend was grouped based on the fragrance category that characterized the main notes in that scent. A simple tap on each category provided the user with context for the type of fragrances they could expect to find.


    To really tie in the visual storytelling component; we had Rare Volume create unique animations (seen in the Bonus Jonas video below) that revealed the creative of each scent

    Bonus Jonas

    We worked with Rare Volume to create these custom animations so that each fragrance description felt like it was emerging from the environment the scent created.