HOW-TO IN
AUGMENTED REALITY
WHETHER IT'S FUN FILTERS
OR DIAGNOSTIC TOOLS,
THE POTENTIAL FOR AR IS
JUST BEING REALIZED
WHY
HOW-TO?
ENGAGES CONSUMERS IN AN ENVIRONMENT
WHERE THEY'RE AT THEIR MOST COMFORTABLE
AND MOST LIKELY TO CONVERT
STOP
WORRYING
ABOUT
MODEL USAGE RIGHTS
PRODUCT AVAILABILITY
EDITING COSTS
TRANSLATIONS
MODEL RELATABILITY
When Steve Jobs created Apple, he wanted EVERY component of his products to be considered. That attention to detail is part of what makes them so legendary. Today, I think a large segment of consumer goods could benefit if more attention was given to the sound they made when you interacted with them. How much do brands stand to benefit when they have one more sense to work with creating the next iconic must have thing?